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Home Tech News With US expansion plans, London-based data analytics platform picks up £10.5M...

With US expansion plans, London-based data analytics platform picks up £10.5M funding

Data is a critical part of business strategy across industries as analysis and predictive analytics enable businesses to stand out amidst their competitors. According to Mckinsey, data-driven companies are 23 times more likely to acquire customers, six times as likely to retain customers and 19 times more likely to be profitable. This increase in appetite for data has resulted in skyrocketing salaries for data professionals. Apparently, businesses without experience in data and without the budget for data engineers are at risk of being left behind.

London-based is an end-to-end data analytics platform, which understands this and builds a single source of data for scaling companies. Now, the company has picked up $14 million (nearly £10.5 million) in Series A funding. The investment was led by Octopus Ventures, one of the largest European VCs along with participation from existing investors SuperSeed and Episode 1.

Bullish on US expansion intends to use the funds to accelerate its traction in the U.S, further strengthen its technical team to continue advancing the development of its breakthrough data platform. It wants to create the fastest way for businesses to leverage data in decision-making. The company also partners with business users, providing them with a suite of professional analytics services.

Andrew Thomas, CEO and Co-Founder of said: “The whole team is excited to take the next step to further support organisations in driving value from their data, so that they can achieve their business goals. The investment from Octopus Ventures is a fantastic affirmation of the scale of impact we’ve been able to deliver to our customers. We look forward to working with Octopus to further develop our product and expand into new markets.”

Conor Scanlan, investor at Octopus Ventures, said: “Every business owner knows they need to use data to win, but they don’t have the tools to pull insights from the ever-increasing volume of internal and external data created. solves this problem by putting data insights into the hands of the right employees at the right time, allowing them to make critical strategic decisions.” customer, John Hughes, Founder of Modern Milkman comments: “We’re breaking the data glass ceiling – as a result of, we’re in a position with our data where everyone can be an analyst, no matter their role in the business.” A heads-up

Co-founders of, Andrew Thomas, Matt Sawyer and Ben Long, experienced the problem of complex, expensive data teams in their roles as senior data and technology leaders in companies such as Just Eat, Trainline and Momondo. They created the startup to solve it by building an all-in-one, no-code platform that helps business leaders generate value from data without the need for expensive data teams. is working with a range of D2C businesses including Huel, Moonpig, Daye and The Modern Milkman to help leverage their data to meet customers’ demand for a personalised, sophisticated experience and service.

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