Saturday, January 28, 2023
Home Tech News Strava will add high-res 3D maps for outdoor activities

Strava will add high-res 3D maps for outdoor activities


Strava acquired mapping platform Fatmap to power the feature, continuing its strategy of acquiring smaller fitness startups to add extra value to its platform.

a:hover]:text-gray-63 text-gray-63 dark:[&>a:hover]:text-gray-bd dark:text-gray-bd dark:[&>a]:text-gray-bd [&>a]:shadow-underline-gray-63 [&>a:hover]:shadow-underline-black dark:[&>a]:shadow-underline-gray dark:[&>a:hover]:shadow-underline-gray”>Image: Strava

Strava routes are about to get three-dimensional. The popular fitness social network announced today that it’s acquired Fatmap, a mobile app known for its 3D maps for outdoor sports like hiking, trail running, skiing, and mountain biking.

“Fatmap tech will power Strava maps for both free members and subscribers,” Strava spokesperson Brian Bell told The Verge, noting that subscribers will get more maps, discovery, and route planning features. It’s likely that’s to provide extra value to premium membership, especially since several Strava users were put off by a recent price hike. As for when the Fatmap integration will go live, Bell says that the company is aiming for the middle of the year.

Render of a 3D Alpine ski map showing various points of interest within the Strava app.

Render of a 3D Alpine ski map showing various points of interest within the Strava app.

Strava didn’t disclose the terms of the deal, but according to TechCrunch, Fatmap has roughly 1.6 million registered users and has raised about $30 million in funding. Once the integration is finished, Strava users will be able to see Fatmap’s high-resolution 3D maps without leaving the Strava app. TechCrunch also reports that Strava is working on a single sign-on integration so that subscribers can access all of Fatmap’s features using their Strava logins. For now, users can connect their Strava and Fatmap accounts to automatically sync activities — which is typically how Strava’s third-party integrations work.

This isn’t the first time Strava’s done this, either. Last year, it acquired Recover Athletics, an app that focuses on prehab and injury prevention. Strava users can view Recover Athletics stretches within the app, or alternatively, they can use their Strava credentials to log into the Recover Athletics app.

While Strava is most popular among cyclists and runners, the app has recently taken pains to expand its reach by including new activity types like racquet sports, pilates, and HIIT. The Fatmap acquisition can also be seen as a bid to expand Strava’s reach to skiers, hikers, and other types of outdoor adventurers.

Update, Jan 24, 2023, 12:35 PM: Updated to reflect new Strava spokesperson attribution

- Advertisment -

Most Popular

B.C. mom calls for de-escalation training after autistic son handcuffed in hospital

A B.C. mother is calling for better de-escalation training for law enforcement after her 12-year-old son, who has autism, was handcuffed at BC Children’s...

Owen Sound Attack score big in second period in 6-3 win over Guelph Storm

The Guelph Storm had no chance against a bear from Owen Sound. The visiting Attack used a strong second period to beat Guelph 6-3 Friday...

Cyber attacks in space: How safe are our satellites?

As space becomes the latest frontier for human dominance, satellites are becoming ever-important for life on Earth to function. There are currently 10,352 satellites orbiting...

Curry’s 35 points send Warriors past Raptors, 129-117

SAN FRANCISCO (AP) — Stephen Curry had 35 points and 11 assists, and the Golden State Warriors beat the Toronto Raptors 129-117 on Friday...