In the world of investment, a “party round” is an investment round — typically an angel round — where a larger number of angels throw in what (to them) is pocket change to help a company get off the ground. “Pocket change” is relative, of course; what is pocket change to a very high-net-worth individual could be a down payment on a house for you and an annual salary for me.
About a year ago, Alex reported that Party Round raised $7 million using its own platform, adding a medium-size busload of angel investors to its cap table. Usually, party rounds are more about who you know (and who they are willing to bring to the table) than anything else, but having a decent story and narrative is still crucial.
The Party Round team was willing to share its deck with me, so let’s take a closer look at what the founding team did to shake enough trees to make $7 million in money apples succumb to gravity.
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Slides in this deck
Party Round’s 10-slide deck is by far one of the tightest decks I’ve seen. It shared its full deck without edits or redactions. Nice.
- Cover slide
- Slogan slide
- Solution slide
- Value prop slide
- Product slide
- Competitive advantages slide
- “Why now?’ slide
- Mission slide
- Team slide
- Closing slide
Three things to love
Party Round gets a lot of things right in its deck. I like the design and I particularly like the scarcity of words. Hell, the entire deck contains just 148 words. That’s … nothing. The company raised $7 million with 148 words. That’s $47,000 per word. These pitch deck teardowns are usually 2,200 words long, and I haven’t checked my pay stub in a hot minute, but I’m pretty sure TechCrunch isn’t paying me $100 million per article. Then again, I’m not widely known for my brevity.
So, apart from being crisp and to the point, what else does Party Round get right?
It knows what it does. It knows who it does it for.
There’s something refreshing about a company that knows what it does, who it does it for, and what the value proposition is; and it’s all here, on the slide, succinctly and simply. There is beauty and clarity here, and there’s … genuinely not a lot more to say! I wish every founder I spoke with had this level of overview and focus.
Tap, tap, boom.
On slides 4 and 5, the company outlines the process for founders and investors. It’s as easy — if not easier — than creating a crowdfunding campaign. For founders, you create the round and configure the SAFE terms, you invite your investors, and Bob’s your mother’s brother. For investors, you open the invite. If you’re in, you type in how much you want to invest, you sign the investment notes, and you wire the money. It seems so simple!
Excellent market context!
Investors rarely invest in a single data point, and contextualizing the “why now?” for a company is crucial. The company rightly points out that it is capturing the zeitgeist. It even did so with remarkable restraint; there isn’t a mention of NFTs in sight.
Retail investing has hugely shifted through the gamified world of Robinhood, and Coinbase has put crypto investing within range even of people who don’t want to spend the time to figure out what a digital wallet is and how many words you have to remember to create one.
I’m not 100% enthused by this deck. In fact, hand on heart, I am really struggling to understand how this company was successful in raising any money at all, let alone raising $7 million. In the rest of this teardown, we’ll take a look at three things Party Round could have improved or done differently, along with its full pitch deck.