Sunday, September 25, 2022
Home Gadgets Analyst says Spotify is close to overtaking Apple Podcasts in number of...

Analyst says Spotify is close to overtaking Apple Podcasts in number of users

Ever since Spotify introduced its own podcast platform, we’ve been seeing the Swedish streaming service surpass Apple Podcasts in some countries. Now, according to an analysis by eMarketer, Spotify is actually close to globally overtaking Apple Podcasts in number of users.

Back in 2019, another research study revealed that Spotify already had more podcast listeners than Apple in South America and Europe. As time passed, the number of people using Spotify’s podcast platform instead of Apple Podcasts grew significantly worldwide.

Data from a new analysis by eMarketer shows that Spotify is expected to reach 28.2 million users by the end of 2021. By comparison, Apple Podcasts should end the year with 28.0 million users. It’s a small difference for sure, but still enough to put Spotify in first place.

Spotify is still expanding its podcast listenership in the US, while Apple Podcasts’ has essentially stagnated. In fact, Spotify will narrowly surpass Apple in that metric by the end of this year. The Swedish streaming company will have 28.2 million monthly podcast listeners over Apple’s 28.0 million, a razor-thin lead that will widen in the years to come.

The research also revealed that about 40% of internet users located in the United States listen to podcasts at least once a month, and this number is expected to grow to 45% by 2024. In addition to Apple and Spotify, YouTube and Google are also becoming popular platforms for podcast listeners in the US.

With the growth of the podcast segment, tech companies have been investing more in their podcast platforms, which include not only new features but also exclusive shows. Earlier this year, Apple introduced Apple Podcasts Subscriptions, which lets podcast creators offer exclusive content through a paid subscription.

Even so, multiple users and podcasters have been complaining about Apple Podcasts after Apple revamped its app in April. This, of course, might be one of the reasons why users have been switching from Apple Podcasts to Spotify and other platforms.

FTC: We use income earning auto affiliate links. More.

Check out 9to5Mac on YouTube for more Apple news:

- Advertisment -

Most Popular

Brock Boeser refocused on hockey as Vancouver Canucks kick off training camp

Brock Boeser believes this is his year. The Vancouver Canucks right-winger struggled at times last season while dealing with the declining health of his father,...

From 3D glasses to her first broadcast, Queen Elizabeth and technology throughout the years

It’s been 96 years of innovation (Picture: Getty Images/PA)From 3D speeches and Paddington Bear sketches to her first tweet and passion for photography, here’s...

T-Mobile adds domestic United flights to its free in-flight Wi-Fi roster

/ United joins Alaska and Delta on T-Mobile’s list of airlines with in-flight Wi-Fi included in Magenta and Magenta Max planT-Mobile continues adding...

Shattered Dreams and Bills in the Millions: Losing a Baby in America

The day after his 8-month-old baby died, Kingsley Raspe opened the mail and found he had been sent to collections for her care. That notice...